Oct. 14, 2022


Team Hidalgo Reaches Bilingual Voters with New Broadcast Ads in Spanish

Judge Hidalgo breaks past language barriers first with debut of Spanish language ads

HARRIS COUNTY, TEXAS (Oct 14, 2022) – The Lina Hidalgo for Harris County Judge Campaign released a new television ad, “Abuela,” spotlighting Hidalgo’s successful track record as County Judge, and a childhood in Colombia that inspires her tenacity for tackling crime. Judge Hidalgo is the only candidate for County Judge running broadcast ads in Spanish, just as she did in her successful 2018 campaign, when she was also vastly outspent. The ad is currently running in all local Spanish-language broadcast media. It makes a compelling case for Hidalgo’s reelection (see transcript below).

Since being elected the first Latina, and the first person of color, to the position, Judge Hidalgo has made it a priority to connect with Harris County's diverse communities. She's put forth efforts to ensure vital services and necessary programs, including voter materials, are accessible to all residents in multiple languages. County websites and collateral are available in Spanish. Her commitment to inclusion and transparency is why Judge Hidalgo is the only county judge in history who has provided news conference remarks in English and Spanish.

“Judge Hidalgo is all too familiar with the negative impact on our communities when the government only works for a select few. Houston is proudly the most diverse city in the county, and Spanish is spoken by 35% of Harris County residents. Judge Hidalgo embraces the diversity that is the fabric of our communities, and will continue to lead with inclusiveness,” said campaign spokesperson Toni Harrison. “When it comes to serving or running for office, outreach to Spanish-speaking families should never be an afterthought. They care about their community, they raise their families here, and they vote.”

Ad transcript (Spanish): "Mi abuela me enseñó a luchar. Ella luchó por su comunidad en Colombia. Nos dio fuerza durante la guerra contra las drogas y nunca se rindió. Soy Lina Hidalgo. Como juez del condado Harris, yo tampoco me rindo. Es por eso que luché por la inversión más grande para la policía en nuestra historia. Invertí millones de dólares en la educación temprana.Y modernice los planes de preparación para emergencias. Porque cuando se trata de luchar por nuestra comunidad latina, yo nunca me rendiré.”

Ad transcript (English): “This is my grandma. During the drug war in Colombia, she helped keep me safe and our community strong. And she taught me to never back down. Not to violent groups then or to anyone blocking progress in Harris County now. I’m Lina Hidalgo. That’s why I fought for the largest investment in law enforcement in our history. Why I invested over $60 million in early childhood education and made life saving changes to our emergency preparedness plans. Because when it comes to working for you, I’ll never back down.”

Visit linahidalgo.com to learn more about campaign priorities and Lina's track-record. Stay up-to-date with the Hidalgo campaign by following us on Twitter, Instagram, and Facebook.

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Judge Lina Hidalgo is the first woman, and the first Latina, to be elected to Harris County Judge. As the head of Harris County’s governing body and Director of the Harris County’s Office of Homeland Security and Emergency Management, she oversees a budget of over $4 billion which funds critical services and infrastructure including public safety, flood control and Harris Health System. Hidalgo immigrated with her family to Houston from Colombia in 2005. She earned a degree in political science from Stanford University, and completed joint degree coursework in law and public policy at New York University and Harvard, prior to being elected in 2018. The John F. Kennedy Library Foundation and The Institute of Politics at Harvard University honored Hidalgo with the prestigious John F. Kennedy New Frontier Award for her swift and effective COVID-19 response. She also earned the Jack Brooks Foundation Leadership Award for her efforts to protect voting rights and access. Other distinguished honors include "TIME 100 Next" by TIME Magazine, Forbes "30 Under 30," and Fortune "40 under 40."

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